FH Colors and Coatings Corp. was established in 1992 with a simple commitment to deliver quality-value paint to the Filipino consumers. Through our perseverance and resilience, that same commitment has driven our company to immense growth and nationwide acceptance over the decades. With our relentless consistency, we earned the trust of our customers and consumers with our flagship brands, A-Plus Architectural Paints, Glazer Industrial Finishes, Hanscoat Automotive Paints, and A-Plus All Weather Paint. All these brands have since then become synonymous with “Quality” and “Value,” making them one of the most trusted brands of choice for every Filipino home builder and consumer.
With almost three decades since then, many things have rapidly changed. Further growth and innovation was made possible through the leadership of our founder, the dedication of our leadership team, the trust and collaboration of supplier partners, and our extensive nationwide dealer network. At the forefront of this change is the establishment of our state of the art manufacturing facility located at Silang Cavite in 2002. The plant boasts modern production capability, stringent quality control, and more importantly, its commitment to sustainability and green manufacturing processes. We are a leading and strong advocate of eliminating lead compounds in all our paint formulations and have collaborated with our suppliers and industry peers in working towards this noble cause. Continuous research and development in both product and manufacturing processes also led to our consistency and expansion into serving more industries such as marine paint and adhesives, construction chemicals, modern architectural projects, and automotive manufacturing finishes.
Our company is one with the community we work in. Since 2007, we have adopted as beneficiary the Asilo de la Milagrosa Orphanage. In 2017, we launched our very own “A-Plus Paint a Bright World Scholarship Program” to help the less fortunate but deserving students realize their own dreams of a brighter future through education and mentorship. In addition, we continue to support various community programs such as medical missions, charitable fun runs, paint donations, and disaster relief programs.
We are also very much committed to further developing the skill sets of our grass root painters across the country through painter seminars. As of 2020, we have conducted close to a thousand painter seminars and get-togethers in partnership with our local dealers. We have found these events to be an effective means of communicating our brand message more extensively and in building our local network of dealers, painters, and influencers.
The repeat business of our consumers is the best testament of approval and satisfaction with our products and services. We are never short of this and we continue to reciprocate their trust with consistency. A-Plus Paints was chosen to be the Hall of Fame Awardee for the Best Quality-Value Paint at the Annual National Consumers Awards given by the Consumers Union of the Philippines. We were so overwhelmed that we worked even harder to receive the same award for five consecutive years since then. This is truly a notable and much appreciated recognition for all who have worked so hard to make A-Plus Paints a quintessential and ubiquitous brand that is trusted all over the archipelago for its consistent quality and outstanding value.
No sooner than this came yet another milestone to A-Plus Paints as we were endorsed by the country’s premiere celebrity and power couple Senator Francis “Chiz” Escudero and Madam “Heart” Evangelista. It was certainly a special and memorable time as we welcomed the kind-hearted and humble couple to our ever-growing A-Plus family.
However, what made us most excited about this partnership with Mr. and Mrs. Escudero is our shared values of simplicity, humility, and of caring not just about ourselves but for others as well. We believe in the simplicity of our products that offer exceptional value. We never let our success get in the way of treating all of our customers fairly, our suppliers right, and our employees with dignity and compassion. We believe in the integrity of every simple handshake we make. We value the trust people give us and reciprocate with consistency and transparency. We believe and invest in our people and communities. We look at every challenge we face as a learning opportunity just as we celebrate every small achievement as just another step towards our bigger vision. We will not be bothered by disappointments but instead rely on our resilience to rise together.
Here, every day is just another day at work to deliver our mission to produce consistent quality and high-value products and to bring us closer to our vision of making A-Plus Paints the Paint of Choice for every Filipino home builder and consumer, for a bright, safe, and colorful future ahead.